0704-883-0675     |      dataprojectng@gmail.com

A STUDY OF LANGUAGE OF ADVERTISEMENT

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 5000

ABSTRACT

 

Advertising is one of the means through which marketers or manufacturers convince buyers to patronize their products. It involves the dissemination of information about products, services, ideas e.g from advertisers to the public in a short time and space. There are different kinds of advertising but this research work will focus on retail advertising. This work examines the meaning and features of advertising and by using the descriptive approach. Audio tapes were collected from selected media stations and were transcribed and analysed. Data were drawn from both English and Igbo advertisement. The researcher endeavoured to highlight the choice of words used in the advertisement. The imageries and figurative expressions of the selected advertisements were also discussed. The study tried to account for the reasons and meanings of some grammatical expressions in the selected radio advertisements. In advertising specialized terminologies enable advertisers to sell the products, services, or ideas being advertised to the public. Advertising has its peculiar linguistic devices which are used to get the attention of the audience to patronize the advertised products. It has preference for short and condensed sentences, as well as catchy phrases and sentence fragments.

 




FIND OTHER RELATED TOPICS


Related Project Materials

CRITICAL ANALYSIS OF IMPROVING THE DELIVERY ACCURACY IN CARGO HANDING

Abstract

This is study on critical analysis of improving the delivery accuracy in cargo handling with Arik Airline cargo...

Read more
THE PERCEPTION OF STUDENTS TOWARDS THE INTRODUCTION OF WEB PAGE DESIGN INTO THE OTM CURRICULUM USING FEDREAL POLYTECHNIC NEKEDE, OWERRI AS A CASE STUDY

BACKGROUND OF THE STUDY

The global economy has evolved from its traditional structure into one that is...

Read more
FAIR VALUE ACCOUNTING AND ITS IMPACT ON FINANCIAL STATEMENTS

ABSTRACT

This study investigates the impact of fair value accounting on financial statements in Enugu S...

Read more
Evaluation of High-Performance Computing in Genomic Data Analysis: A Case Study of Usmanu Danfodiyo University, Sokoto State

Background of the Study
The advent of high-throughput sequencing technologies has led to the generation of enormous volume...

Read more
ASSESSMENT OF CAREER EXPECTATION ON THE CONFIDENTIAL CAPACITY OF SECRETARY IN A PUBLIC ESTABLISHMENT

Abstract

This study examined assessment of career expectation on the confidential capacity of secretary in a public est...

Read more
EFFECTS OF COMPUTER SIMULATION ON ACADEMIC ACHIEVEMENT AND RETENTION IN GEOGRAPHY AMONG SECONDARY SCHOOL STUDENTS IN NIGER STATE, NIGERIA

ABSTRACT

The study investigated the Effects of Computer Simulation on Academic Achievement and Retention in Geography Among Secondary Sch...

Read more
An Assessment of Production Lead Time and its Effect on Customer Satisfaction in First Bank Nigeria Plc, Sokoto State

Background of the Study

In the banking sector, production lead time refers to the time it takes from when a customer makes a request for...

Read more
EFFECTS OF INSTRUCTIONAL MATERIALS ON THE ACADEMIC PERFORMANCE OF STUDENTS IN SECONDARY SCHOOLS

ABSTRACT

This research was carried out to analyse the effects of instructional materia...

Read more
A STATISTICAL ANALYSIS OF CAPITAL MARKET AND ECONOMIC GROWTH

ABSTRACT

This research work is aimed at establishing and testing for existing relationship between the...

Read more
An evaluation of workplace health and safety policies in preventing occupational diseases in Niger State

Background of the Study

Workplace health and safety policies are crucial in safeguarding the well-being of employees and preventing occup...

Read more
Share this page with your friends




whatsapp