A STUDY OF LANGUAGE OF ADVERTISEMENT
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
Advertising is one of the means through which marketers or manufacturers convince buyers to patronize their products. It involves the dissemination of information about products, services, ideas e.g from advertisers to the public in a short time and space. There are different kinds of advertising but this research work will focus on retail advertising. This work examines the meaning and features of advertising and by using the descriptive approach. Audio tapes were collected from selected media stations and were transcribed and analysed. Data were drawn from both English and Igbo advertisement. The researcher endeavoured to highlight the choice of words used in the advertisement. The imageries and figurative expressions of the selected advertisements were also discussed. The study tried to account for the reasons and meanings of some grammatical expressions in the selected radio advertisements. In advertising specialized terminologies enable advertisers to sell the products, services, or ideas being advertised to the public. Advertising has its peculiar linguistic devices which are used to get the attention of the audience to patronize the advertised products. It has preference for short and condensed sentences, as well as catchy phrases and sentence fragments.
Related Project Materials
An evaluation of local perceptions of obesity and its health implications in Ibadan South West Local Government, Oyo State
Background of the study:
Obesity has emerged as a growing public health concern in many parts of Nigeria, including Ibadan...
The impact of export diversification on Nigeria’s economic resilience: An evaluation of policies in Delta State (2000–2020).
Background of the Study :
Export diversification is increasingly recognized as a key strategy for enhancing economic resili...
Design and Implementation of a Genomic Data Integration Platform for Precision Medicine: A Case Study of Kano University of Science and Technology, Wudil, Kano State
Background of the Study
The evolution of precision medicine has ushered in a new era of patient-centric healthcare, emphas...
THE ROLE OF CULTURAL INTELLIGENCE IN VOCATIONAL EDUCATION
Abstract: The role of cultural intelligence in vocational education is increasingly recogni...
The effect of agricultural input financing on rural banking performance: a case study of Fortis Microfinance Bank
Background of the Study
Agricultural input financing is a critical component of rural banking that direct...
ASSESSING THE LONG-TERM EFFECTS OF EARLY CHILDHOOD EDUCATION ON CAREER SUCCESS
ABSTRACT: This research assessed the long-term effects of early childhood educa...
An appraisal of the role of religious institutions in environmental conservation in Ibadan North Local Government Area, Oyo State.
Background of the study
Religious institutions have long played a significant role in shaping social values and community practices. In I...
The effect of corpus linguistics on developing computational tools for Hausa language in Maiduguri
Background of the Study
Corpus linguistics involves the systematic study of language through large collect...
An evaluation of climate change resilience in healthcare systems in Taraba State
Background of the Study
The resilience of healthcare systems is increasingly critical as climate change intensifies the fr...
THE ROLE OF FORENSIC ACCOUNTANTS IN INTERNAL CONTROL ASSESSMENTS
Abstract: THE ROLE OF FORENSIC ACCOUNTANTS IN INTERNAL CONTROL ASSESSMENTS
This research explores the role of forensic accountants in ass...
